Twitter is a better place for receiving information rather than a one-to-one connection. A high percentage of Twitter followers access their accounts from mobiles or desktop software rather than through the Twitter website, making measurement difficult. Twitter is considered to be a ‘true’ social network, in that ‘tweets’ can be sent to people that you do not know personally. It is also a platform that the public can search to find ‘real-time’ information about news and events. In short, Twitter serves as an aggregator of interesting feeds and content, so much so that Google has now included Twitter in their search listings.

« Tate Social Media Communication Strategy 2011-12 » by Jesse Ringham

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